ayanoguchiaya

Made with the wish that you will feel the joy and happiness of wearing clothes in everyday modern life, while making the most of natural materials that feel good against the skin and the beauty of understated colors.

Generously uses earth-friendly organic cotton, linen that returns to the soil, old cloth, and fabrics woven for the brand by visiting the weaving regions directly.

Shapes that gently wrap the body and move comfortably, beautiful even when wrinkled, and wearable in many ways—front to back, inside out. Clothes that stay with the wearer for a long time, and that you can enjoy coordinating by adding one piece at a time.

With these thoughts in mind, each piece is made slowly and with care.