ayanoguchiaya, which CREER started carrying from the 2023SS season,
The new 2023AW collection
“Warmth” - Fluffy Things -
A pop-up shop is being held at CREER until September 30th 🐈⬛
We will introduce the collection along with photos from our visit to the exhibition.
This is arguably the main textile of this collection. It's an ink painting by contemporary artist Dai Okumura.
This work depicts cats with various expressions, drawn boldly and vigorously. They're all smiling, but something is different. Some have dark ink, some have light ink. Designer Aya Noguchi was inspired by this artwork and incorporated it into her clothing designs.
Black and white cats are printed in a large, bold design. It's unique, but not too flashy, and blends into everyday life.
◉art print dress [dress.50]
◉haragake vest [dress.3] Arriving later
This design is available in three styles: a dress, a skirt, and pants.
◉art print skirt [dress.51-1]
◉short bolero [dress.46]
The skirt comes with a black tulle skirt inside and is reversible.
Designer Aya Noguchi also looked lovely wearing it! 😍
◉ribbon blouse [dress.53]
◉art print frill pants [dress.25-2]
The pants have a casual feel. The subdued colors make them perfect for pairing with casual knits and sweatshirts 💮
In addition to the items introduced, there are many items available only during the pop-up period.
Customers who purchase ayanoguchiaya items will receive a ceramic pendant as a gift. These ceramics are carefully fired one by one by Aya Noguchi's husband, with great attention to detail. *Designs cannot be chosen. Thank you for your understanding.
ayanoguchiaya clothes are made with care and consideration for the environment.
Most items are designed to be worn in multiple ways, making them enjoyable for a long time.
These clothes are imbued with the designer's gentle thoughtfulness and dedication.
The pop-up is being held at CREER until September 30th.
We hope that many people will discover the charm of ayanoguchiaya during this opportunity.
Feel free to contact us with any inquiries or questions＾＾
Click here for ayanoguchiaya items
"Warmth" - Fluffy Things -
My heart melts when I touch something warm. When I touch it, the soft, smooth fuzz captures my heart and never lets go. Generous and natural. A small presence that soothes us just by being there.
The warmth of fabric. The warmth of being enveloped by something. The warmth of the invisible. The warmth that tells us who we are.
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What does it feel like to touch something warm? One day, while vaguely pondering this, I encountered an ink painting of cats by artist Mr. Okumura. And they were black and white ones. Mr. Okumura's work, painted with a thick brush, had a bold brushstroke yet exuded a gentle, joyful warmth. "They're just like my cats!" With a cat owner's sentiment, it was love at first sight. Soon after, I bought that painting.
That was the beginning of its connection to this fabric.
(Artist Dai Okumura: A contemporary artist and antique dealer who loves surfing, residing in Isumi City, Chiba Prefecture. He holds several solo and group exhibitions annually.)
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ayanoguchiaya's clothing aims to create items that allow you to experience the joy and happiness of wearing them, while reflecting on the beauty of natural materials that blend with our skin and making the most of them.
We seek inspiration from traditional East Asian ways of dressing, derived from a single piece of cloth, as well as the essence of Japanese tying and layering techniques. We also unravel the wisdom from workwear and vintage pieces, combining it with ease of movement.
Gently wrapping the body in organic cotton and biodegradable linen.
Shapes that move comfortably, beautiful even when wrinkled, and can be worn in multiple ways (front/back, inside/out).
We aim to create clothes that stay with the wearer for a long time, allowing for enjoyable coordination by adding pieces one by one.
With such thoughts, we produce slowly and carefully.
Aya Noguchi Aya Noguchi: Born in Tokyo. Graduated from Musashino Art University. After working as a designer for several fashion houses, she went independent in 2000 and operated her own brand with her husband. In 2017, she temporarily concluded her 20-plus years of design work and renovated the Japanese house, which was once her shop and is now 100 years old, into an art gallery, where she has been managing and directing ever since. In 2020, ayanoguchiaya was launched.