I've been writing blog posts occasionally, but I realized I've never written one exclusively about Véritécoeur....
This simply won't do, so I'd like to take this opportunity to reintroduce the brand, along with its latest collection!
First, Véritécoeur (pronounced Veritecoeur) is a brand that started in Fukuoka in 2007, and in just two years, it will be celebrating its 20th anniversary!
Its headquarters are still in Fukuoka.
The designer is a wonderful woman.
New arrivals come in monthly throughout the year.
You don't need to pay attention to this, but regarding the brand tags on the clothes:
Items with product numbers starting with ST (probably for STANDARD) are considered standard and are produced repeatedly until they are discontinued.
Items starting with VC (probably for VéritéCoeur) are from that season's collection.
There are also VCC and VCK items.
Some VC items become ST items, but generally, they are one-time releases.
This autumn/winter collection was so good it was hard to choose, so let's dive right in!
Veritecoeur Dot Frill Stole (L) [VC-2750-L]
This is adorable.
It's a small dot scarf with raw-edge frills trimming the edges.
It even worked with stripes, so despite being patterned, it's quite versatile.
It also comes in a white with black dot variation, and a smaller S size.
The touch of 5% silk is a nice subtle detail.
You can hand wash it at home, so you can use it frequently without worry.
Veritecoeur Liberty Print Yoke Shirt [VC-2754]
While they've used Liberty prints before, this time it properly(?) comes with a Liberty tag.
This increases the sense of assurance, eliminating the doubt of "Is it Liberty-like, or actually Liberty?"
Smooth, soft cotton fabric with a small floral pattern.
It's just lovely, isn't it?
Veritecoeur Strong Twist Jersey Crew Neck Long Sleeve [ST-068]
Did you notice? It's an ST product number.
I haven't properly introduced this before either, but it's a super classic long-sleeved T-shirt.
In addition to white and black, this season ivory and mustard brown have been added.
It's 100% cotton, yet has stretch and a smooth, pleasant texture.
If someone asks, "Do you have any good long-sleeved innerwear?"
I usually recommend GICIPI and this T-shirt.
That's all for this time. I apologize for the brevity.
Other items I wanted to introduce, like a dot dress and a short coat, sold out immediately, and new items keep arriving little by little, making the timing for introductions difficult (excuses, excuses), sorry!
Please look forward to more recommended items coming soon, such as a short trench coat, stretchy easy tropical pants, a warm padded coat, and a versatile wool flannel blouson.
Embarrassingly, I've only recently discovered the appeal of Véritécoeur myself.
Previously, I had an image of it being a bit casual, natural, and young(?), and when I actually tried things on, many didn't quite suit me (due to my body shape and age), but it's different now.
While clothing brands in our store are also facing price increases, Véritécoeur still remains relatively affordable.
There are many clothes that are comfortable, easy to wear, and make me think, "This is exactly what I wanted!"
For those who already love the brand, and even for those who, like me, thought it wouldn't suit them, please do check it out.
I'm sure you'll find clothes that make you think, "Oh, maybe I want to try this on!"