TOUJOURS' Spring/Summer 2024 theme is
reminiscence.
This year marks the brand's 20th anniversary.
A fitting theme for such a commemorative year.
Allow us to introduce this wonderful collection, both nostalgic and new.
First up is a cotton jacket and skirt set.
・Indigo Fine Cotton Atelier Jacket [TM40RJ01]
・Indigo Fine Cotton Random Pleats Maxi Skirt [TM40RK04]
A beautiful deep blue indigo.
The high-density woven cotton fabric is as light as a shirt.
It's not sheer, so you can wear the skirt on its own.
Sleeves rolled up naturally.
The relaxed fit and white buttons create a striking contrast.
It's a jacket, but it's casual and completely unpretentious.
It also looks great when casually worn over a dress.
And behold these delicate gathers on the skirt!
This is possible because the fabric isn't thick.
Despite the generous amount of fabric, the volume is modest, giving it a sleek feel.
By the way, this set-up will also be available in chambray with a different fabric, so please look forward to that. (Now in stock)
The next Super 120 Tropical Wool can also be a set-up.
This is 100% wool, but the fabric can be worn in spring and gives a more formal impression.
・Super 120 Tropical Wool Collarless Over Vest [YM40AV02]
・Super 120 Tropical Wool 2-Pleat Baggy Pants [YM40AP04]
That said, I hope you'll wear it with your everyday clothes, not just for formal occasions.
The lining features a muted cotton floral pattern, so of course, no detail has been overlooked.
The lining is common to both the vest and the jacket.
The jacket also has gold buttons, which, for people my age, bring back a sense of nostalgia for the "navy blazer" style, haha.
・Super 120 Tropical Wool 3-Button Rolling Down Lapel Blazer [YM40AJ01]
When you put it on, it's quite a surprise.
It feels fresh and modern.
Even someone contrary like me, who didn't wear it when it was so popular, wants to wear this jacket now.
The pants are wide and relaxed, but the fabric is high quality.
It's amazing how TOUJOURS manages to create something that's both formal and easy for everyday wear.
These pants look like they'll last a long time.
And these cotton pants are also incredibly versatile, pairing well with any top.
・String Belt Trousers [TM40GP02]
They often appear in outfit photos because they suit everyone and pair well with various clothes.
At first glance, they might seem plain and dull, but they create a neat style when worn, and they're stretchy, easy to move in, lightweight, and washable.
In other words, they're excellent!
The whitish smoke grey might be slightly sheer, but other colors can be worn alone by anyone who isn't absolutely against transparency.
They're convenient for layering as well as wearing on their own.
And when it comes to ease of wear, this one can't be overlooked either.
・Dry Cotton Jersey Combinaison T-shirt [JM40XC06]
From the front, it looks like an ordinary (pardon the expression!) T-shirt, but the back is different.
It transforms into a thin, shirt-like fabric with delicate gathers, making it instantly adorable.
While T-shirts are casual, the shirt elements give it a neat impression.
Above the gathered part is the same stretchy and comfortable T-shirt fabric as the front.
This piece seems perfect for staying comfortable even in the hot summer ahead.
For those who prefer something even cooler, there's also a sleeveless version, so please choose your favorite.
・Dry Cotton Jersey Sleeveless Combinaison T-shirt [JM40XC07]
The small floral pattern dresses are very popular, and some have already sold out, but let's start with this wrap dress.
・Half Sleeve Pleated Cache-Coeur Dress [TM40CD01]
You can wear it as a dress or as a light jacket.
The long half-sleeves are a welcome length, neatly covering the upper arms.
It looks refreshing, but a closer look reveals that browns and navies create a calm color scheme.
So, despite the floral pattern, it's not overly sweet and has a cool edge.
Many brands are using navy and brown for their spring collections this season.
This season's pleated skirt, made of thick but smooth cotton-linen, also features brown x navy.
・TOUJOURS Print T-shirt [ZM40XC08]
・Pleated Wrap Maxi Skirt [YM40MK04]
Speaking of floral patterns, this dress featuring a Liberty print is also lovely.
・Liberty Berry Flower Print Cotton Half Sleeve Classic Gathered Dress [YM40UD05]
Round, berry-like or flower-like.
The print is adorable!
There's a drawstring inside the waist, which you can use to cinch it and change the look.
The puffy sleeves cover the elbows.
The neckline is clean and simple, without a collar.
It strikes a good balance between sweet and edgy.
There are a limited number of bandanas made from this fabric, so please check them out together.
One more dress style.
・Fine Count Linen Cotton Pocket Big Tank Dress [TM40TD02]
This is the shortest dress among the ones introduced today.
It's made from a linen-cotton fabric that's not too thin and has a crisp, high-density weave.
First, the neckline opening is just right, and the French sleeves are also excellent.
It's sure to be a big hit this summer!
I tried it on before it's gone.
I'm 156cm tall, and the length feels just right.
(The shell pink one above is worn by a 160cm staff member)
It looks like it could be worn immediately by layering it with long sleeves, and the silhouette is excellent.
I want it...!
By the way, all three dress styles introduced this time have pockets on both sides.
Even if you don't necessarily use them, it's nice to have them, isn't it?
Thank you for staying with us this far.
There were some items I couldn't introduce, but I truly believe they are all wonderful, and I hope to share them with you someday.
We'll continue to receive more lovely items.
Please look forward to them!
Click here for the TOUJOURS product page.